About Us

CAMROW is a management consultancy specialising where finance, marketing, negotiation, compliance and education meet.  We thrive on complex problems involving systems, people and law/regulation; with an abiity to see connections that others miss and to devise and secure buy-in for novel solutions. Our focus is on using our accumulated knowledge to secure results for our clients.

Peter Ainsworth leads CAMROW. A Cambridge economist and entrepreneur, he has more than 15 years of experience in the financial and investment markets, as well as a deep expertise in statistical risk software and education finance policy.

Setting up his first financial technology company in 1990, Peter led the development of a cutting-edge risk assessment platform that has been widely adopted by financial institutions around the world. He went on to launch or instigate the launch of numerous software and investment products and services.

Having sold his main business, EM Applications, in 2018 he focussed on his area of special interest: how to fund students through university. This was a challenge that drew on his expertise in marketing, financial markets, financial regulation, contracts and litigation combined with his research into the history of student funding arrangements around the world.


Since selling his business, Peter has worked as a consultant for leading investment firms, non-profits and educational institutions, where he has  managed and streamlined operations, negotiated vital agreements, reduced costs, and launched new products and services.

In addition to his technical expertise, Peter is a dynamic and engaging leader who is skilled at motivating and inspiring teams. He has a talent for building strong relationships with clients and colleagues, and is known for his ability to facilitate collaboration and drive results. He is also a skilled communicator, with a talent for clearly and concisely explaining complex concepts and ideas.

With his unique blend of intelligence, creativity, and experience, Peter is well-positioned to help organizations achieve their goals and drive success

What we bring to the table

Higher Education Sector expertise

Author of numerous papers. Work for Buckingham

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Expertise in a particular field or industry


A professional demeanor and appearance


Strong communication and interpersonal skills


Good time management skills and the ability to work independently


Ability to think critically and provide solutions to complex problems


A willingness to continuously learn and stay up-to-date in one’s field


Flexibility and adaptability to different situations and clients


Strong problem-solving abilities and attention to detail


Strong work ethic and dedication to delivering high-quality work


The ability to build and maintain positive relationships with clients.